Free Tools/Brand Color Generator

Brand Color Generator

Enter any hex color — get a complete brand palette with shade scale, harmonies, WCAG contrast scores, color blindness simulation, CSS variables, and Tailwind config. Free, no signup.

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Your Brand Color

Hex code

Presets

Primary Color

Base

HEX#0DA2E7

RGBrgb(13, 162, 231)

HSLhsl(199, 89%, 48%)

OKLCHoklch(0.677 0.148 238.1)

WCAG Contrast

On White

2.86:1

✗ AA✗ AAA

On Black

7.34:1

✓ AA✓ AAA

AA requires 4.5:1 (normal text) · AAA requires 7:1

Click any swatch to copy the hex. Click again to see full color details.

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Tip: 50–200 for backgrounds · 500 for CTAs · 700–900 for dark surfaces

:root {
  /* Primary */
  --color-primary: #0da2e7;

  /* Shade scale */
  --color-primary-50: #f1f6f8;
  --color-primary-100: #d9e7ed;
  --color-primary-200: #aad5e9;
  --color-primary-300: #65c8f6;
  --color-primary-400: #2bb3f3;
  --color-primary-500: #0d98d9;
  --color-primary-600: #0a76a9;
  --color-primary-700: #075578;
  --color-primary-800: #103242;
  --color-primary-900: #091c25;

  /* Color harmony */
  --color-complementary: #e7520d;
  --color-analogous-a:   #0de7bf;
  --color-analogous-b:   #0d35e7;

  /* Neutrals */
  --color-neutral-50: #f4f5f6;
  --color-neutral-200: #c8cdd0;
  --color-neutral-500: #839095;
  --color-neutral-700: #464f53;
  --color-neutral-900: #1c1f21;
}

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Your brand, on every graphic.

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Reach

+142%

vs last month

Graphics

2,840

this quarter

Time saved

94%

per graphic

Shade Strip

50 (light)900 (dark)

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Shade usage guide

50–200Light backgrounds, hover states

300–400Borders, subtle accents

500Primary brand color (CTAs)

600–700Hover states, dark text

800–900Dark surfaces, footers

What is a brand color palette?

A brand color palette is a defined set of colors that represent your business visually. It includes a primary color, harmonious accents, neutrals, and usage rules — ensuring your brand looks consistent everywhere, from social media to pitch decks.

How to choose your brand colors

Start with one primary color that reflects your brand's personality: blue for trust, green for growth, orange for energy. Build a full shade scale, then pick one complementary or analogous accent for highlights. Keep the palette to 2–3 colors max.

What is WCAG contrast?

WCAG (Web Content Accessibility Guidelines) defines minimum contrast ratios for readable text. AA requires 4.5:1 for normal text. AAA requires 7:1. Passing these thresholds ensures your brand is legible for people with low vision — and is increasingly a legal requirement.

:root { /* Primary */ --color-primary: #0da2e7; /* Shade scale */ --color-primary-50: #f1f6f8; --color-primary-100: #d9e7ed; --color-primary-200: #aad5e9; --color-primary-300: #65c8f6; --color-primary-400: #2bb3f3; --color-primary-500: #0d98d9; --color-primary-600: #0a76a9; --color-primary-700: #075578; --color-primary-800: #103242; --color-primary-900: #091c25; /* Color harmony */ --color-complementary: #e7520d; --color-analogous-a: #0de7bf; --color-analogous-b: #0d35e7; /* Neutrals */ --color-neutral-50: #f4f5f6; --color-neutral-200: #c8cdd0; --color-neutral-500: #839095; --color-neutral-700: #464f53; --color-neutral-900: #1c1f21; }